By Jennifer Van Pelt
November 27th was #GivingTuesday, a day to start the holiday season by donating to nonprofits as an act of philanthropy. Gaining more support each year, there was an estimated $274 million given to nonprofits in the United States on Giving Tuesday in 2017. Words Alive is joining in the season by launching our exciting new peer-to-peer fundraising campaign, Champions for Youth.
An image of a young child in our Read Aloud Program holding up a copy of “Are You My Mother?” and smiling at the camera. The image has text that says “Join us and become a champion for reading.”
What is Peer-to-Peer Fundraising?
Peer-to-Peer fundraising is a social form of campaigning that focuses on building relationships with our supporter’s closest network -- their friends, family, or coworkers. As a non-profit, much of our time is spent writing extensive grant requests to donors and organizations. However, nothing compares to when our existing supporters reach out to their own social circle and seek connections that we would not otherwise be able to make. You are much more likely to support a cause that is important to a close family member or friend than from someone you have never met -- which is why we are so excited to get your support for our new campaign!
What is the Champions For Youth Campaign?
Champions for Youth is the key charitable initiative of the 2019 Farmers Insurance Open. Administering the program is the Century Club of San Diego, who selected 10 organizations that support youth and their families to participate. Words Alive will receive 100% of each donation with the potential to earn bonus money from the Farmers Cares Bonus Pool (which contains $260,000), based on the amount of donors and money we receive in relation to the other participating charities. For example, when 150 people donate at least $10 to our campaign, we’ll earn a bonus of at least $10,000 on top of what we’ve already raised. Incentives such as these continue throughout the campaign!
How do I Get Involved in the Campaign?
An image of Read Aloud Program students exploring a book together with Words Alive volunteer Sharon Gruby! A $100 donation to our Champions for Youth campaign provides 75 new books for children to take home and build their libraries.
There are two ways to get involved: you can donate directly on our campaign page or become a fundraiser for Words Alive. By becoming a fundraiser, you are directly participating in the peer-to-peer aspect of the campaign by helping Words Alive reach new potential supporters that we wouldn’t normally be able to reach. To help realize the impact that certain donations have, the following show how important a small or large donation can be to children in need:
$10 Helps support one child in the Read Aloud Program for a month
$25 Provides a Kindergarten Readiness Tool Kit for a child
$50 Helps send a scholarship recipient to a workshop
$100 Provides a set of 5 brand new, diverse, and relevant books for a teen
A graphic featuring a quote from one of our Champions for Youth donors: “I am very pleased with the work that Words Alive has championed, and I am impressed with all the young people they have been able to help. It's a great work - helping children read more can change their lives forever, and helping students get through college when they otherwise would not be able to, is an immesurable gift! Well done.” - Alesa Gibbs
Our goal is to raise $60,000 dollars throughout the campaign, which will allow us to serve 300 students and families with high-quality programs. At Words Alive, we know that when children and their families are fully prepared to confidently approach and embrace their education, and when young adults are equipped with the knowledge and support to pursue higher education, they have the power to embody the true meaning of success. This all starts with reading and giving our communities the tools to thrive. Some of our supporters have gotten a head start on fundraising and have received the following comments from donors within their social circles:
“I am very pleased with the work that Words Alive has championed, and I am impressed with all the young people they have been able to help. It's a great work - helping children read more can change their lives forever…”
“Thank you for spending your time opening a new and, hopefully, kinder world for these kids!”
“Reading has always been important to me. I started reading very young and fell in love with the adventures in Narnia and the Shire. I hope that my small contribution can help a child build the skills they need to enjoy the beauty of literature.”
If you are interested in learning more about our participation in Champions for Youth or would like to see our training dates that support you in carrying out peer-to-peer fundraising, visit our page here.
Sources:
https://www.causevox.com/blog/peer-to-peer-fundraising-primer/